If you want something, keep trying to achieve it even if you fail over and over again. We’re all familiar with the famous Edison quote: I have not failed. I've just found 10,000 ways that won't work.
Although it might seem cliche and overused, patience and consistency are MASSIVE on YouTube. Building a channel for your business that brings in a consistent stream of referrals for FREE is nearly unheard of, but it can be done.
Anyone who has tried out YouTube has been in a position where they are constantly looking at the numbers. And the numbers are never good enough. They fall into the trap of asking themselves, “Is this ever going to actually work?” or “Why is this taking so long?”
Aaron made thousands of videos on over 15 channels that failed in the span of seven years. But in consistently putting out content, he amassed over 170,000 subscribers that led to many of his brand deals and consulting gigs.
In more recent years, he has narrowed his focus on working closely with real estate companies and managing everything from end to end on the digital front. This makes him a fantastic resource to learn from!
Aaron worked as the head of marketing and video at one of the largest brokerages on the East Coast. At Zillow, he helped launch and grow the brand via Snapchat as well as contributed to developing their YouTube strategy.
