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ClickFunnels for Real Estate: How To Build One That Works

Author: Tomás Fonseca

Real estate investors surveying their ClickFunnels data

Real estate is a thriving industry home to numerous investors. To yield positive dividends, one has to put in extra work. 

So, what efforts are required?

Notable mentions include effective branding, active marketing, creating upsells, and sales funnel utilization. Not doing these could spell doom for your business, and hence, it's better to begin their implementation sooner rather than later.

Client acquisition in real estate is constantly changing. Thus, many real estate agents are finding it hard to keep up. 

This new dispensation involves attending real estate networking meetings and neighborhood outreaches. Due to the advent of digital marketing tools for seamless client acquisition, print advertising for lead generation has become almost non-existent.

According to the NAR, 97 percent of home buyers used the Internet to search for properties in 2020. That said, 51 percent of home purchases were from online deals during this period. Only one percent of intending homeowners closed deals via listings posted in newspapers and other print advertisement mediums.

With these numbers, it's clear that property technology and social media are revamping the real estate market. 

The Essence of Marketing in Real Estate

In every business, marketing is key. Investing heavily in great marketing tools is crucial to stand out in a competitive market. 

Marketing tools are systems, software, and programs that allow businesses to easily advertise and promote their products and services. Experts use these mediums to implement marketing campaigns and strategies to attract large audiences. 

There are numerous marketing tools, and popular mentions include Facebook Ads and Google Ads. Using these nifty creations, local real estate agents can increase lead generation seamlessly. 

Most of the developed tools available to real estate investors adopt digital marketing approaches. Thus, they do well to leverage social media and the growing Internet space. Other marketing tools worth considering include Mangools or GetResponse.

Regardless, the best of all creative tools is — ClickFunnels. This tool allows you to generate leads 24/7 using sales funnel techniques that guarantee great returns. 

Using ClickFunnels for real estate is a great way to receive real-time notifications from prospective clients. By leveraging Internet marketing tools, you can get great results. 

Below, you will see why ClickFunnels is quickly becoming an excellent asset for real estate.

A picture showing a representation of the sales funnel building process

ClickFunnels Explained

Simply put, ClickFunnels is a marketing medium that allows effective digital marketing. Its services range from product marketing to sales and delivery. These actions are made possible by utilizing well-structured landing pages, sales funnels, web pages, and webinar tools. 

ClickFunnels uses cutting-edge technology to improve lead generation metrics, and the good thing is that it is suitable for real estate agents, too.

The ClickFunnels team understands the importance of marketing in real estate. Therefore, they pass on this skill to their clients through the software. ClickFunnels also gives users an insight into the development of marketing pages and tactics. 

With ClickFunnels, real estate agents can keep tabs on the market while creating features vital in helping their clientele build successful real estate businesses. As a real estate investor, the pre-built sales funnels of ClickFunnels convert prospects into high-quality leads, regardless of your niche. 

ClickFunnels allows you to contact potential customers and nurture them. You can also use this intuitive software for tracking landed properties. Additionally, an analytics feature scrutinizes client behavior and studies their journey as a customer.

Irrespective of what real estate niche you operate in, lead generation will always involve creating upsells. The best way to manage it? By engaging a marketing tool like ClickFunnels.

ClickFunnels employs split testing in its sales funnel techniques. 

Why? 

To give real estate agents in a competitive market the opportunity to compare two pages and see which variation converts better. ClickFunnels also offers CRM integration, appointment scheduling, and email marketing software.

A graph showing the ClickFunnels data for a thriving real estate business

Uses of ClickFunnels for Real Estate Agents

ClickFunnels has become a popular digital marketing software for real estate agents interested in creating landing pages, capturing leads, and getting referral payments in a saturated market. 

Besides these outstanding attributes, ClickFunnels allows for seamless email address collation. The goal of using an opt-in form with a "subscribe to list" option is to offer the customer freebies in exchange for their contact information.

Most Facebook Ads use this sales funnel method to draw in customers and give them something in return for clicking the link. 

An opt-in funnel fields two pages — the landing and the squeeze pages. Using it to your advantage, you can get a visitor's email address in exchange for a free listing after a few clicks.

With a landing page builder, you can create a "thank you page," urging your leads to take things further by booking a direct appointment with you. You can also share free informational content like PDFs, videos, and text documents as a bonus for making reservations. 

Adding testimonials is a great way of cementing your company's credibility as it gives your real estate leads a sense of trust in the services you render. 

After contact collation, it's time for you to nurture and translate them into deals. You can recruit prospective home buyers and property Scouters through this process.

Creating a Landing Page With ClickFunnels

Why Create a Landing Page?

The saturation of the real estate industry breeds stiff competition, with investors venturing into the market at all times. 

To remain relevant and offer value, a real estate agent must understand the inner workings of marketing tools instrumental in generating high-quality leads. Using ClickFunnels, agents can effortlessly build attractive landing pages and sales funnels with the "drag and drop tool."

A common misconception is that sales funnels work best for eCommerce businesses only. Not only is this claim untrue, but it's also damaging. 

Real estate agents following the above misconception will find it hard to adopt email marketing capabilities using the "page creation tool." Thus, an agent might find it more difficult to make a sale. When this happens over an extended period, they'll lose their business.

The efficiency of ClickFunnels for real estate can be explained via a learning curve representing the lead generation rate before and after its implementation. With conversion tracking, you have access to a landing page reminiscent of a fast and navigable site. Thus, your campaigns get to the target audience as intended.

This add-on eliminates the need to create websites with landing pages featuring opt-in forms. However, optimization doesn't stop here. The templates available can modify color, photos, font size, and text type. 

You can manipulate these indices to suit your real estate business brand, assuring your clientele the page is associated with your business. By creating stellar landing pages with an online interface editor, your business venture will effectively generate leads.

A landing page is a one-page website that makes up a sales funnel. This section receives and converts leads from an online marketing campaign. Simply put, this is the first page that customers will be redirected to when they click the sales funnel link. 

What is a Sales Funnel?

A sales funnel, also known as a purchase funnel, is a marketing model that illustrates customers' journey to buy a product. A real estate sales funnel consists of five stages: awareness, interest, evaluation, engagement, and purchase.

Nevertheless, a landing page is not to be confused with the homepage of a website. In the case of the real estate business, the page functions to manage and generate leads. It also converts real estate leads into paying customers for the parent company, making conversion tracking easy.

Landing pages help curate a mailing list. A real estate funnel operates optimally when it aids its creator with its objective — minimize in-page distractions and maximize subscription. It uses the 8-second attention span rule to its advantage by presenting an alluring prospect to visitors, then converting them into buyers.

Real estate brokers discussing the usefulness of ClickFunnels in their business

How to Create a Landing Page

Contrary to popular belief, creating a landing page is not difficult. Creating a functional variation involves a few steps that must resonate with one goal — capture leads for a real estate business. 

The following is a detailed approach to creating a landing page, otherwise called a "lead capture" using ClickFunnels for real estate agents:

  • Step 1: Log in to your ClickFunnels account. Sign up if you don't yet have an account.
  • Step 2: Tap the "Create New Funnel" icon.
  • Step 3: Here, a pop-up appears, showing that you need to select a goal. Now, select the "Collect Emails" funnel type.
  • Step 4: Enter the preferred funnel Name and Select a Group Tag. From the group tags, select Landing Pages and click Build Funnel. ClickFunnels will create a basic funnel featuring two pages: the "Opt-in page" and "Thank You" page.
  • Step 5: After successfully creating the basic funnel, select the Opt-in option on the left sidebar. This area will be the email page that'll receive prospects arriving in your funnel.
  • Step 6: Choose from the pre-built templates and click the "Select Template" button. Now, you can customize as you deem fit. Note that customization involves utilizing the "Edit Page" button to launch the page editor tool.
  • Step 7: In the page editor, you can hover around elements and edit their properties. This feature also adds new features, deletes some, and inserts images.
  • Step 8: Play around with the tool until you get the desired page. Adjust font size and color with other features on ClickFunnels.

Other Tools on ClickFunnels for Real Estate

Every real estate agent wants to join the trend in the booming market

With this in view, we've made concerted efforts to explain the tools available for creating real estate marketing funnels.

Top add-ons include:

Integrations

The Integrations menu gives you the leeway to set autoresponder integrations that synchronizes with your page. 

Completing the integration empowers the ClickFunnels autoresponder service called "Actionetics" to manage email auto-responding. 

Afterward, ClickFunnels connects with third-party email automation services such as MailChimp and Salesforce.

To connect your page with the chosen responder, select Integrations from the Settings dropdown menu.

SEO Metadata

While this term might seem overly technical on the surface, it's pretty easy to understand. 

Simply put, SEO metadata is the text showcased on search engine results whenever information relating to your landing page enters the search box. ClickFunnels for real estate investors allows users to edit and update their metadata information to suit their business offerings.

Features of a Good Landing Page

Your first sales funnel operates optimally with certain additional features. These add-ons make your landing page unique enough to attract customers.

Highly converting pages usually have most of these features covered. Thus, it is essential to implement something similar as you curate your page. 

These features include:

Great Headline

Highly converting real estate sales funnel pages have one thing in common — punchy headlines.

Statistical research shows that most highly converting pages have a headline, along with a pre-headline. To make things comprehensive, there's a subtitle supporting the chief headline.

It's normal to find most headlines comprising big, bold words to grab the visitor's attention. 

While this is an excellent way to facilitate real estate lead conversion, here are some tips for engineering a mind-blowing headline:

  • Ensure that the headline's purpose creates an impression on the page visitors.
  • Write a straightforward headline. Avoid "back and forths," and place the headline in a position that allows easy reading by guests.
A real estate team setting up their ClickFunnels account

Killer Story

A captivating story will always pique the interest of any reader regardless of its length. Nevertheless, it's best to draft brief and straightforward content. Ensure it doesn't distract visitors from the primary message.

A Great Image or Video

Representing a message visually is far more attractive than regular lines of text. Here, the catchphrase — a picture is worth a thousand words — comes to the fore.

Attaching spectacular images or videos to your page attracts visitors, especially when they tally with the page's vision. Studies show that 90 percent of transmitted information to the brain is visual.

Why?

Because images are processed 60,000 times faster than text.

A Call to Action (CTA)

What is a sales funnel page without a call to action? A mere web page that can't generate leads or convert visitors. Sale funnel pages created via ClickFunnels for real estate to draw traffic must have a call to action at the climax. This piece of text prompts the visitor to take the next step. 

Regardless of your sales funnel's purpose (receiving referral payments, processing official statements, or for split testing), a CTA gives you control of your visitor's activities, allowing them to flow seamlessly through the capture funnel phase.

Pros and Cons of ClickFunnels for Real Estate Agents

Creating a sales funnel with a real estate template for real estate integrations has pros and cons. Quickly, let's examine what aspect outweighs the other.

Pros

  • Building funnels is easy, fast, and requires little expertise.
  • ClickFunnels is readily available for use at any time. 
  • It allows for fluid platform integration inside and outside of the software.
  • This software has a great work management tool usable across different industries.
  • There's a free 14-day trial that allows users to enjoy premium services to the fullest. If they aren't satisfied, cancellation is an option.
  • The software has a dedicated team that uses social media to engage its customers.
  • It is a constantly evolving space.
  • Increases lead generation.
  • Fosters usage of quality marketing techniques.

Cons

  • ClickFunnels is not a cheap tool. Users must enter a subscription plan to take advantage of its services.
  • Client assistance agents might take too long to respond to task-oriented platform users and customers.
  • To unsubscribe, you must inform the authorities ten days prior.

Time to Start Getting the Traffic in

As a real estate investor, you don't need a market report to remind you about the significance of a real estate sales funnel. With the ever-changing real estate demographic, employing landing pages and funnels is probably one of the best practices you can ever adopt.

Thankfully, there's an efficient solution. To attract a steady traffic flow to your website or business listing, engaging the services of ClickFunnels should be a top priority. 

As a real estate agent, your website is often the first place your prospects will check before hiring you. Thus, you need to ensure your landing page is well optimized and you've incorporated ClickFunnels for real estate to help you build sales funnels and turn your prospects into paying customers.

Get started today by contacting a reputable web design and digital marketing agency like Ardor SEO. With their vast knowledge of web development, web design, and online marketing, your real estate company will witness a great boom. Remember, it's up to you to set the ball rolling, so contact them right away!

Tomás Fonseca

About the author

Host of the Multifamily Masters Summit Podcast and eXp Realty Mini-Series Podcast.

Podcast whisperer and a smile producer, Tomás Fonseca takes his Portuguese sway into all of his interactions. I guess that's what it makes him likeable...or so he thinks. Tomás probably travels more than works, but we are fine with it.